Financial Overview- Here you should make sales projectionsfor the next five years after your business plan is implemented.Marketing and sales strategy – briefly outline the plans for marketing products/services.Do you compete on price, quality, or something else? Describe what makes your company different. Competition – identifies the competition, competitive advantages, and strategies for getting market share.Target market – Include a clear and concise definition of your target market, as well as the need or pain point that you hope to solve.It’s not essential for your business to solve a larger social issue, but it should address a customer need or market opportunity. Describe your product or service and the problem your business solves- Explain your product or service and why it is necessary.Introduction –draws a complete picture of the organization’s aims and objectives and how they will be achieved.Ideally, your executive summary should be under 2 pages, but you can extend it if you have to. You need to get your business plan across to your audience quickly since they have limited time. An executive summary should be as short as possible.
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